Their goal? To build a richly detailed user profile so you can become the target of more accurate, clickable and thus profitable advertisements.Īpple and Google are in a war for the web, with Google pushing aggressively for an interactive web to rival native apps and Apple moving more slowly - partly out of concern new features will worsen security and be annoying to use. Problems like Facebook's Cambridge Analytica scandal have elevated privacy protection on Silicon Valley's priority list by showing how companies compile reams of data as you traverse the internet. Here's how you can crank up your privacy settings to outsmart that online tracking. Privacy is now a priority among browser-makers, but they may not go as far as you want in fighting pervasive ad industry trackers on the web.
